” What I love about Wiseband is that they do it all for you! “
What are the main changes you have noticed in the industry in your years as a label manager?
CD sales are very, very bad. They have dramatically dropped in the last 3 years. Most distributors only work on consignment now -no one wants the risk of firm sale / sale or return. It’s more important than ever to get directly in touch with your customers. Cut out the middle man! There is always a more direct route to market.
What would you say are the key talents to develop a record label and what advices would you give?
My advice? Don’t do it! If you do want to do it, be prepared to be innovative. Don’t be afraid to make up new rules.
Diversify the services you offer! Selling music might not be enough anymore. There are NO rules. If you want to have a particular sound and you’re worried that it’s not “professional” enough, don’t worry about it. Be incredibly proactive and make remixes of existing tracks to send to labels. Build up your own collective around you.
What do you expect from a complete solution to sell your catalogue on the Internet? Which tools and service would you need in priority?
It needs to be as user friendly as possible. No one has the time, patience or expertise to do anything more than upload and copy & paste. What I love about Wiseband is that they do it all for you! It would need to give me complete control over my music and how it is displayed, formatted etc. It allows a more direct route to your customer as well. Simply putting the music online isn’t enough.
Do you see label to fans direct selling becoming a major income in the future?
Yes definitely. The margins are a lot better than selling as export. Plus, every time you sell a CD you’re marketing further for the company!
What can we expect from Piano Classics this year and what are you most looking fowrard to in 2013?
More direct selling to fans and building up a killer mailing list!
Piano Classics presentation
Piano Classics is a new label dedicated to solo piano and piano concerto recordings. The label was launched in March 2011, and aims to create a comprehensive piano library of classic archive performances, and new recordings by the world’s most exciting young and established pianists.Last November Piano Classics announced the addition of a new ‘E-Boutique‘. Album or single downloads, as well as physical CD, may be purchased. Shortly after the label made its whole catalogue available worldwide digitally through Wiseband music services. Everyone can now buy, listen, stream singles or albums on all key platforms (Itunes, Spotify, Deezer, 7digital, Simfy etc..) January will see the release of two further titles, including a 3 CD Chopin box set by celebrated pianist Yuan Sheng, and a double CD showcasing the formidable talents of Ivan Sokolov playing Ustvolskaya.
Interview by Podbulb.
Many thanks to Ellie Chandler, Piano Classics