“Wiseband makes the merchandising logistics easy from this distance and is a game changer”
American hip hop group based in Los Angeles the Procussions have been touring extensively in Europe lately where they returned to promote their latest album. Having used Diy tools and services for a long time, Jason Medeiros explains his vision and how they managed to grow their fan base and sales in Europe.
What are some of the biggest changes you’ve noticed in the music industry in your 15 years as an artist?
Artists are truly independent now, functioning as a small business. Artists need to know as much as possible about their fan base and how to reach them. Artists must also look for new and creative ways to promote themselves as the rise of the independents have also given way to it’s overconsumption.
What would you say are the key talents/skills to develop a career in music today ?
Connecting directly with fans and developing a more personal relationship with them. Also, maintaining a solid stream of promotion via new music, products, and/or innovative ways of creating interest in their music.
You seem to have an innovative business approach. What do you expect from a complete solution to make your music and art available to your fans on internet ?
Artists need to work with one-stop solutions, the pace of the industry is a lot faster now and the multi-tasking element is essential, doing more in one place- efficiently and effectively is key. Having a variety of merchandise options available with a quick turn around time is important and it’s a must that one has the proper social tools to make their fan base aware of them.
Can you tell us how Wiseband has helped you develop your fan base and sales in Europe and in France?
Having a relationship with a distributor/merchant/manufacture has been extremely advantageous and cost effective. Wiseband makes the merchandising logistics easy from this distance and it saves us a lot of money. Shipping items from the States to Europe was a heavy responsibility which took away from revenue, having these items available upon getting off the plane is a game changer.
What are you looking forward the most in the future and what can we expect from the Procussions in 2014
We hope to be reaching more fans, staying afloat in the ever changing waters of this industry, connecting music to ears, and having fun doing it.
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