Brisa Roché Interview : portrait of an independent artist

Written by Bruno Lemonnier on . Posted in Artists, Fans management, News, Partners

Born in California in the late 70’s, Brisa Roché was raised without electricity on the northwest US coast, where she surfed the waves made by an artist mother and adventurer father. At 16, she finds herself at the peak of the Seattle grunge movement then moved to Europe where she changed universe, inspirations, dived into a jazz singer nightlife, before returning to her “singer-songwriter”roots . Shaping and transforming her voice in perpetual quest of writing the “soundtrack” to her life.

 

Brisa Roche 

What are some of the biggest changes you’ve noticed in the music industry as an artist?

I arrived when it became very tense, there were already at this time there many layoffs and a real lack of follow up of the project by the same people , etc. . All this just became more “normal”. The shortcomings of the industry that have always existed worsened in the tension, overwork and lack of resources, I mean in the labels. The artist had to become much more independent, which can be particularly difficult to face with a drop in results. Consequently deep and healthy doubts, intrinsic to the “artist business ” gathered together in a sea of ​​doubts about the “business choices”, and worries in the marketing approach became more the responsability (and often ” fault ” ) of the artist. This means that there is virtually no shelter and the feeling of being supported has become very rare. And most importantly, there is more money around albums, concerts except in partnership with brands through synchs (and sometimes cinema ) and luxury events.

What would you say are the key talents/skills to develop a career and what advices would you give to someone wanting to get involved in music today?

On a business level I would say :
Being clear-sighted on as much details in the phases of creation / production / marketing as possible.
Say yes to everything.
You do not have weekend, evening or rest.
Document as much as you can support.
Collect your fans , their email , their faces, their names, as much as possible.
Being of an extreme politeness in your dealings with technicians, designers , stage manager etc …
even in the most brief and superficial exchanges.

Reach your full potential, even in projects that seem most satellites. Go out at night, seduce , talk, see people and bee seen. In major cities in any case, party = business.

On a more personal level , I would say :

Accept the duty to defend one’s projects ” outside ” (business , marketing , stage) , against a world of doubt and difficulty even being filled inside with own deep / artistic / personal / doubts .

Pay the price to exercise art, which means : to survive and even surf on a feeling of humiliation and failure. The artist must be able to survive and even sublimate the fact of being ridiculous, because that is how we communicate the courage to be sincere / extreme / too emotional / not nice enough / too liberal / too shy / too extravagant / not extravagant enough / offset compared to others / shifted with trendy place and time , and if we do not communicate encouragement, if one is not an example against fear , why all this?

 

self portrait Brisa roché

Each artist has its strengths and weaknesses. Today I would say that ” global management”, has lost of its interest . I think artists must find sharp partners according to their needs . I dreamed of somebody that could help me to defend my very different musical projects , my painting, my writing, etc. .. but now I think we need to build a broad network especially reinforced with collaborations, and cross – communication. I’m not very strong in Web communication and personally I have not taken care to collect my fans. Today I rely on teams that help me put a up a web presence that looks like me ( TEAMS ) and ( re) find my fans to offer their music, my art, and even a window directly into my creation ( WISEBAND ) .

The world is changing towards an appreciation of the multiplicity of the artist, the “personal” and varied facets are an asset now in this moment of communication and mutual voyeurism, while a few years ago, several activities would have implied a lack of control.

I finally count on enjoying my various activities by revealing as a serie on the internet and then take pleasure in creating artistic and personal “objects” to sell /offer to my fans.

Eventually  what musical projects can we expect from you in the near futur  ?

I have been hatching two albums for a while, surprising collaborations that I can not wait to unveil. One of the two will come out incognito under another name but the other group will be easy to find, under my name. I started to do a little teasing very quickly (especially with a 45 rpm that was released last fall) so you have a small peep !

 

  

Website = http://www.brisaroche.com/
Facebook = Facebook.com/labrisadayroche
Youtube = Youtube.com/brisaroche
Spotify = brisaroché
Soundcloud = Soundcloud.com/brisaroche
Twitter = @labrisadayroche
Instagram = Instagram.com/brisadayroche

Shops powered by Wiseband

Written by prune on . Posted in Artists

In the section Artists of our blog, we will regularly introduce a shop of an artist, label or festival that uses Wiseband to sell its music and merchandising.

For the first post on this category, we are happy to show you a few ones :

Manu Chao

manu-chao

 

Selah Sue

selahsue

Couvre Feu Festival

couvre-feu

To make those (beautiful) shops, we used Wiseband API to display several shops on the artist’s site (Tee-shirt, CD/mp3, and goodies) in php from XML Wiseband shops, like this one
http://www.wiseband.com/yo/boutique.php?type=xml&boutique=1885
Amongst all the advantages of this solution (that requires a few hours of integration), pages have explicit URLs and their content is visible by search engines.

See you soon !

5 questions to Ellie Chandler. Piano Classics label manager.

Written by prune on . Posted in Artists, News

www.piano-classics.com

___________

” What I love about Wiseband is that they do it all for you! “

___________

What are the main changes you have noticed in the industry in your years as a label manager? 

CD sales are very, very bad. They have dramatically dropped in the last 3  years. Most distributors only work on consignment now -no one wants the risk of firm sale / sale or return. It’s more important than ever to get directly in touch with your customers. Cut out the middle man! There is always a more direct route to market.

What would you say are the key talents to develop a record label and what advices would you give?

My advice? Don’t do it! If you do want to do it, be prepared to be innovative. Don’t be afraid to make up new rules.

Diversify the services you offer! Selling music might not be enough anymore. There are NO rules. If you want to have a particular sound and you’re worried that it’s not “professional” enough, don’t worry about it. Be incredibly proactive and make remixes of existing tracks to send to labels. Build up your own collective around you.

What do you expect from a complete solution to sell your catalogue on the Internet? Which tools and service would you need in priority?

It needs to be as user friendly as possible. No one has the time, patience or expertise to do anything more than upload and copy & paste. What I love about Wiseband is that they do it all for you! It would need to give me complete control over my music and how it is displayed, formatted etc. It allows a more direct route to your customer as well. Simply putting the music online isn’t enough.

Do you see label to fans direct selling becoming a major income in the future?

Yes definitely. The margins are a lot better than selling as export. Plus, every time you sell a CD you’re marketing further for the company!

What can we expect from Piano Classics this year and what are you most looking fowrard to in 2013?

More direct selling to fans and building up a killer mailing list!

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Piano Classics presentation

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Piano Classics is a new label dedicated to solo piano and piano concerto recordings. The label was launched in March 2011, and aims to create a comprehensive piano library of classic archive performances, and new recordings by the world’s most exciting young and established pianists.

Last November Piano Classics announced the addition of a new ‘E-Boutique‘. Album or single downloads, as well as physical CD, may be purchased. Shortly after the label made its whole catalogue available worldwide digitally through Wiseband music services. Everyone can now buy, listen, stream singles or albums on all key platforms (Itunes, Spotify, Deezer, 7digital, Simfy etc..) January will see the release of two further titles, including a 3 CD Chopin box set by celebrated pianist Yuan Sheng, and a double CD showcasing the formidable talents of Ivan Sokolov playing Ustvolskaya.

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Interview by Podbulb.

Many thanks to Ellie Chandler, Piano Classics

www.piano-classics.com

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